Established in 2019, PENNEY was born out of a love for global textiles. All of our block prints are sustainably sourced, purchased directly from the artists who hand-print them in Jaipur, India, where many families have spent generations perfecting the craft. Scrunchies are hand-sewn in New York and shipped to you.

Please feel free to contact us with any inquiries or feedback at

Be sure to follow us on Instagram @penneynyc.